How We Use AI

Transparency is a word we use often, and we want it to mean something concrete. This page explains exactly how, where, and why we use artificial intelligence at Promptare.ai.

1. What We Do

Promptare.ai is a creative production studio. We use generative AI tools — models for generating images, video, animation, audio and voice — to produce visual content commissioned by our clients: advertising spots, product videos, social content, animations, educational materials, and experimental creative projects.

2. What We Don’t Do

— We do not develop our own AI models

— We do not sell AI software or licenses

— We do not create or distribute chatbots or conversational agents

— We do not offer AI-based automation services on behalf of third parties

3. Human Direction, AI Execution

Every piece of content we produce starts from a brief discussed with the client and is directed by a person, not autonomously generated by a system. Our team writes the prompts, selects the most suitable models, evaluates and curates the results, and handles final editing. AI is the production tool, not the creative decision-maker.

4. Tools We Use

We work with various generative AI models and platforms, selected based on the specific needs of each project — video generation, image generation, animation, voice synthesis, and music. The combination of tools used varies from project to project, depending on the creative outcome required.

5. Content Transparency

In compliance with EU Regulation 2024/1689 (AI Act), all AI-generated content produced by Promptare.ai is identifiable as such. When we deliver a project, we clearly inform the client about the AI-generated nature of the content, so they can in turn comply with applicable transparency obligations at the time of publication.

6. Client Data and Material

Material that clients provide for content production (images, logos, briefs, references) is used exclusively for the commissioned project. We do not use client material to train AI models, nor do we share it with third parties beyond the tools necessary for production.

7. No Binding Automated Decisions

Promptare.ai does not use artificial intelligence to make automated decisions that produce legal or significant effects on individuals. Every output generated by our tools is reviewed, selected, and approved by a person before delivery.

8. Our Philosophy

We believe artificial intelligence is an extraordinary tool when guided by creative intention. We don’t want to replace creative thinking with an algorithm — we want to amplify it, making cinematic-quality production accessible to those who couldn’t previously afford it. That’s why we believe in transparency: anyone who works with us always knows exactly how their content is being produced.

9. Questions

If you have questions about how we use artificial intelligence for your project, write to us at contact@promptare.ai. We’re always happy to walk you through our process.

© 2026 Promptare® — Devid Giurlani. All rights reserved. P.I. 06318820484
In compliance with EU AI Act — Reg. UE 2024/1689

Promptare.ai is a creative production service. We do not develop AI models, sell AI software, or deploy chatbots and autonomous agents. All content is produced with generative AI under human creative supervision. Ownership of all delivered content belongs to the client.